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All that's a precursor to something thats been on my mind and i have been meaning to explore in a post. The media, well the media I read/listen/watch/look in discussing sustainability and food production talk about 'eating seasonally' in an effort to reduce costs and waste assocated with food production and transportation. Eating seasonally as i see it acts like the Trojan Horse; by eating only what is 'in season' you inherently avoid foods which have been either trucked in from far away places or heavily 'subsidised' and by implication eat locally produced foods (loca vore). However, here lies my concern. This is all well and good if you grow your own food or just happen to be very in touch with planting and cropping seasons. My guess is that most people would have NO IDEA about what should be in season at any particular time in their region and whether that asparagus has a 'seasonal' right to be in their shopping basket. Its a bit like telling people to 'just say no'. So any campaign to get people to eat seasonally i reckon would require a major effort to get people back in tune with natures cycles and an awareness that ya cant really expect to pick strawberries in winter and that brussell sprouts are no summer crop. Informing the public that the oranges are from California or that kiwis are from new zealand doesnt really help, it doesnt join the dots to make the big picture argument for those who are not thinking. Maybe they were grown in season in THAT place? Ha
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