I have taken to radicalising 'the rubbish'*, Im no longer content to define it as that. Its way too a benign term for something so pugnacious dont you think?
I now refer to it as Landfill, "no its not recyclable, its landfill". It kinda lends a longer term and moral perspective to that casual toss, without sounding too prescriptive or judgemental. It just IS. Landfill that is. Makes ya think.